Preca Brummel SpA, based in 1951, is a widely known Italian kids’s clothes firm. Primarily based in Varese, ItalyThe corporate designs, markets and distributes kids’s clothes and accessories underneath the Brums and MEK manufacturers.
Brums is a traditional Italian model that has created lasting recollections for generations of consumers. Their focus is on elevated materials with clear designs and high quality particulars in sizes from new child to teen.
Brums Milano will proceed to be primarily based in nice milan. Go International will put money into Brum’s digital capabilities, together with synthetic intelligence and predictive analytics. As a purse model on the Janie and Jack platform, Brums Milano will initially deal with its core prospects in Italywith its fashionable tackle kids’s style and its dedication to sustainable product growth and designs.
Go International beforehand acquired Janie and Jack from Hole Inc. in April 2021. Janie and Jack has greater than 110 retail shops in the USAa powerful on-line flagship retailer and can also be bought at Saks Fifth Avenue and different main unbiased wholesale places within the US.
On this acquisition, Go International will leverage administration synergies for know-how, e-commerce, digital advertising, sourcing and uncooked materials collaboration for the 2 corporations, creating a world platform for premium kids’s clothes.
“We’re enthusiastic about our first funding in Europe“, mentioned Jeff Streader, Founder and Managing Companion of Go International. “We’ll execute the identical profitable playbook that we applied at Janie and Jack by resetting the working mannequin and investing within the firm’s digital capabilities.” Go International’s worldwide attain will open up new markets for Brums Milano within the US and UK. Europethe center East Y Asia.
Deborah GargiuloCompanion and Group CFO of Go International added: “Our crew of skilled retail and model specialists will complement the present skilled crew in areas of digital technique, worldwide enterprise growth, provide chain and world operations. Development is our final purpose.” “.
“We welcome Brums Milano to the household,” mentioned Linda Heasley, CEO of Janie and Jack. “That is an thrilling alternative for Go International, Brums and for Janie and Jack, and we’re extremely enthusiastic about increasing our manufacturers globally. I imagine we’ll construct a brilliant future collectively.”
About Go International Retail
Based in 2016, Go International Retail is an funding platform centered on the acquisition of manufacturers within the shopper sector. The agency invests the suitable capital to remodel and develop manufacturers that haven’t been capable of attain their digital or world potential. Go International companions are funding, retail and operations executives who work collectively to create a holistic strategy to rising nice manufacturers by digital transformation within the ever-evolving world of worldwide retail. For extra data, go to www.goglobalretail.com
About Janie and Jack
Janie and Jack is a premium model of youngsters’s clothes primarily based in San francisco California. The corporate operates as a design home, growing seasonal collections with fashionable twists on traditional style. Janie and Jack are recognized for household moments, considerate touches, and memorable items. Janie and Jack’s shops are in the USA for kids’s clothes from new child to measurement 6 and janieandjack.com as much as measurement 16. For extra data, go to https://www.janieandjack.com/
About Brums Milano
Brums Milano was based in 1951 in Varese, Italy. The model is a historic chief in premium kids’s style supplied in additional than 450 factors of sale all through Italy. The corporate designs, markets and distributes kids’s clothes and accessories underneath the Brums and MEK manufacturers. https://www.brums.com/it/
Media contact:
Jeff Nicosia
Go International Retail
[email protected]
SOURCE Go International Retail
