TIME FOR NFT: After its first foray into NFT with Adidas earlier this 12 months, Prada is increasing additional into Web3 with a solo NFT drop, tied to its Timecapsule undertaking.
Debuted in 2019, Timecapsule is a restricted version month-to-month launch of a ready-to-wear product, which is obtainable to buy solely on the model’s on-line retailer for 24 hours solely. Every merchandise comes with a serial quantity and is delivered in customized packaging.
Drawing a parallel between the Timecapsule undertaking’s limited-edition method and the inherent shortage and attraction of NFTs, the corporate determined to mix the 2 in its providing to shoppers.
Beginning June 2, the acquisition of a Timecapsule merchandise shall be accompanied by a present NFT. Patrons of earlier releases, relationship again to the primary launch in December 2019, can even obtain NFTs.
Particularly, subsequent month’s launch will concentrate on a brand new collaboration between the model and artist and musician Cassius Hirst, son of artist Damien Hirst. After introducing the Cass x Prada assortment that reinterprets the model of the Prada America’s Cup sneaker earlier this month, the 2 events teamed as much as develop a unisex t-shirt that includes Hirst’s signature masks and model scan designs.
Accessible in black or white, the bodily garment will include an NFT that features the drop serial quantity and the variety of every bodily merchandise for precise matching, in addition to giving house owners entry to extra experiences and future drops.
Whereas every Timecapsule launch is normally restricted to 50 items, for this launch the provision shall be expanded to 100 gadgets, and in the identical means, NFTs shall be issued on the Ethereum blockchain. For the event, the Italian style home additionally launched “Prada Crypted”, its new group server on the Discord social platform, open to everybody.
Prada Timecapsule NFTs leverage know-how from the Aura Blockchain Consortium, the collaboration fashioned final 12 months when LVMH Moët Hennessy Louis Vuitton, Prada Group and Compagnie Financière Richemont joined forces to advertise the usage of a single blockchain resolution open to all luxurious manufacturers world wide. The trouble was later joined by OTB Group and, earlier this month, by Mercedes-Benz.