William “Billy” Daley has been named Vice President of Communications and Advertising and marketing for Bogner of America, a brand new function.
He’ll report back to Linda Ashman, senior vice chairman of gross sales and advertising and marketing for Bogner of America.
“Billy’s appointment is a big step ahead for Bogner of America as a result of he brings with him a wealth of abilities and expertise in luxurious branding, advertising and marketing and communications,” mentioned Ashman. Daley might be based mostly within the model’s Mercer Avenue showroom, which opened in January 2021 and serves as a gross sales hub for the area.
Most not too long ago, Daley ran a advertising and marketing consultancy and, previous to that, held positions as director of promoting for Bally; senior vice chairman of worldwide communications and advertising and marketing for Marc Jacobs; international director of communications and advertising and marketing for Bottega Veneta, and vice chairman of worldwide communications and advertising and marketing for Michael Kors.
“Billy is a seasoned communications govt with nice perception,” mentioned Heinz Hackl, co-CEO of Bogner GmbH & Co., the luxurious sportswear agency. “His sophistication and depth of data of the luxurious market and methods to transfer the needle on all elements of promoting/model communications is a good asset to Bogner of America.”
Daley added: “Given its wealthy heritage and distinctive positioning, Bogner has large potential for the long run. I’m excited to hitch such a dynamic crew and stay up for contributing to the expansion of this highly effective model.”
This yr marks the 90th anniversary of the model, based by Willy Bogner Sr. and his spouse Maria in Munich.
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