Tommy Hilfiger is getting deeper into the gaming area.
Hilfiger, owned by PVH Corp., is increasing its presence on Roblox with the launch of “Tommy Play,” an area for group members to play, share, think about and socialize. Every month this summer season will see content material updates, platform map expansions, and product releases created in collaboration with the creators and thought leaders of the Roblox group.
Roblox, the worldwide on-line platform for shared experiences, has greater than 50 million customers a day and, along with Hilfiger, has attracted vogue manufacturers akin to Gucci, Ralph Lauren, Rebecca Minkoff, Nike, Alo Yoga and Ceaselessly 21.
Reflecting the heritage of Tommy Denims road tradition, the “Tommy Play” area is impressed by Brooklyn, via a deconstructed interpretation that might solely exist within the metaverse. There is a mind-blowing playground, folks can hop on a BMX bike to discover a vertical map of the world, and an underground subway system the place the partitions are coated in custom-created graffiti by real-world Brooklyn-based artists. bridging the bodily and digital worlds.
The area options mini-games and Tommy Cash to gather, improve, or commerce for gadgets like bikes, superpowered helmets, headphones, and Tommy Denims attire and equipment. The digital BMX park is a spotlight the place customers can discover the world, be taught methods and take part in bike competitions which might be recorded on a each day leaderboard. Customers may unlock hidden experiences and be part of scavenger hunts to uncover gadgets for his or her avatar or uncover clues about what’s to return.
The digital product releases had been co-created with the creators of Roblox, newcomers @Martin Rblx2 and @StrapCode, and returning members @Blizzei and @RynityRift. Collectively, they’ve reimagined real-world Tommy Hilfiger designers for the Roblox platform, utilizing Layered Clothes know-how to create practical 3D clothes that match any avatar physique kind.
“Roblox shares a lot of our model values: inclusion, variety, creation, and most of all, a give attention to group,” stated Tommy Hilfiger. “We’re excited to fulfill Roblox customers on their very own phrases and enrich their experiences inside the platform in partaking methods we won’t with conventional social platforms. Along with Roblox, we proceed to construct this world as we stay in it, seeing it come to life, and co-creating for the subsequent iteration to return.”
This collaboration builds on its first section, which launched final December when Hilfiger partnered with eight digital vogue designers from the Roblox group to create and promote a Tommy x Roblox Creators assortment of 30 gadgets that individuals might put on to put on. their avatars inside Roblox, as reported. .
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