RESORT POP-UP: 10 Corso Como will open a pop-up retailer in Italy’s luxurious resort city, Forte dei Marmi, on Thursday, all through the summer season season till September 30.
The shop occupies greater than 1,512 sq. toes on the complete floor flooring of a constructing that overlooks the courtyard of By way of Carducci, within the coronary heart of the Tuscan metropolis. A frescoed sundial stands out on the façade.
“I’ve recognized Forte dei Marmi since I used to be a baby. For me, it has at all times been synonymous with summer season and I’m completely happy to carry a small a part of 10 Corso Como to the sunny coast of Versilia”, mentioned Tiziana Fausti, president of 10 Corso Como.
Much like Milan’s historic and authentic idea retailer, it displays the aesthetic of American artist Kris Ruhs, and can supply a number of style manufacturers from Comme des Garçons and MM6 to Visvim and Yohji Yamamoto.
The ethereal, light-filled retailer can even supply quite a few co-branded merchandise in offers with Levi’s, Sacai, Stephen Jones and Maison Margiela, to call a couple of. Additionally accessible can be designer objects from Cassina or a bicycle from Rossignoli, in addition to fragrances from Laboratorio Olfattivo and Paris-based Miller & Bertoux.
Final yr, 10 Corso Como celebrated its 30th anniversary, coinciding with a brand new stage after Fausti in 2020 took over the model and the department of the corporate that manages the shop and its restaurant, with the purpose of increasing internationally. and on-line.
The retailer is now below the route and enterprise improvement of Fausti and the creative, picture and communication route of founder Carla Sozzani. The shop displays his private style, pioneering a retail idea that mixes style, delicacies, artwork, music, design and life-style and, through the years, has carried manufacturers from Balenciaga, Prada and Maison Margiela to Dries Van Discover and Azzedine Alaïa, the late designer, a detailed buddy of Sozzani.
There are two current models of 10 Corso Como in Seoul, opened in 2008 and 2012, respectively at Cheongdam and Avenuel.