Indonesian digital healthcare platform Halodoc has partnered with international video social media app TikTok to supply instructional content material within the largest nation in Southeast Asia, because it continues to combat health-related hoaxes and misinformation.
The app has three predominant options: an internet pharmacy with greater than four,000 pharmacy companions, a chat and name platform to seek the advice of greater than 20,000 medical doctors, in addition to an internet platform for scheduling appointments with medical doctors from round 2,000 hospital companions. .
In a press launch issued final Tuesday, each side launched the #InfoKesehatan (#HealthInfo) initiative to publish data associated to vaccines, illnesses, well being info and myths, maternal and baby well being, reproductive well being, and psychological well being.
Throughout the #InfoKesehatan marketing campaign, which ends as we speak, movies from Halodoc and its medical companions might be pinned and located within the TikTok search column. After the initiative ends, these movies will stay out there on the platform, however these key phrases will now not be featured in your entrance web page.
WHAT ARE YOU DOING
The identical assertion stated medical doctors would add movies on well being matters on Halodoc and its TikTok platforms, starting from 15 seconds to a minute. Moreover, TikTok customers can ask medical doctors related questions through feedback for them to reply in one other video.
Based in 2016, Halodoc has amassed over 197,000 followers and over 948,000 likes on TikTok.
BECAUSE IT IS IMPORTANT
In a survey performed in October 2021, Indonesia’s Katadata Perception Middle, which focuses on knowledge evaluation and analysis, discovered that 39.7 % of its 10,000 respondents stated that well being content material ranked second within the rating. nation with extra deceptions after politics.
“Along with equitable entry to well being companies, well being literacy nonetheless turns into a problem within the well being business, one which must be addressed in collaboration with numerous events,” stated Felicia Kawilarang, CMO of Halodoc, in the identical assertion. .
“We additionally imagine that in as we speak’s digital age, digital platforms have the facility to speed up well being training for society.”
THE BIGGEST TREND
The Indonesian authorities is actively debunking false claims about COVID-19 vaccines, treatments, and different associated matters on its Hoax Buster channel. In the meantime, the Indonesian civil society group MAFINDO has posted fact-checking tales concerning the pandemic and different matters on Turnbackhoax.id.
IN THE REGISTRY
Adeline Hindarto, Halodoc’s vice chairman of presidency relations and company affairs, stated MobiHealthNews in one other assertion that the corporate is “dedicated to (offering) appropriate and correct well being data,” together with that associated to the continuing pandemic.
“The hassle of data, training and communication in well being has been carried out since very early in 2016,” he stated.
“As well as, Halodoc has been collaborating with the Indonesian Ministry of Well being in mitigating COVID-19, one among which is offering IEC associated to COVID-19 since March 2020. Extra articles and assets associated to COVID-19 are at all times accessible. well being on our app, web site, and social media.
