NEW DELHI, August 6 – The Prabha Khaitan Basis, India, and Grammy Award winner Riki Kej are happy to announce a brand new #ReWear4Earth initiative that can concentrate on vogue and sustainability.
The initiative was impressed by Grammy Award winner Ricky Kej after he tweeted his images earlier this 12 months in the identical outfit on two of the most important platforms on the planet, whereas profitable his Grammy Award in Las Vegas and on the Cannes purple carpet with the hashtag #ReWear4Earth.
The Prabha Khaitan Basis, a non-profit group primarily based in Kolkata, India that helps elevate consciousness of sustainable growth and India’s ecosystem and biodiversity, contacted the Grammy Award winner and collectively they determined launch this marketing campaign.
For many years, repeating an outfit for galas and occasions can be thought of a vogue mistake: encouraging individuals to vary outfits for every occasion, making garments ‘one time use’.
It is time to change that narrative. It’s time that we think about our planet on this equation. Trend might be in vogue greater than as soon as. We have to purchase fewer garments and put on them repeatedly, proudly.
Quick vogue just isn’t all the time in fashion. Particularly once we think about its impression on our planet (The style trade is among the most polluting industries on the planet).
The usage of poisonous textile dyes, low-cost supplies and the huge use of water interprets into air pollution and environmental degradation. Moreover, microplastics and chemical pollution leach out of materials and discover their approach into the oceans.
Microplastics play a significant function within the kill of greater than 100 million marine animals and greater than 1 million seabirds yearly. Most of immediately’s materials will not be absolutely biodegradable and find yourself in a landfill or within the oceans. The Prabha Khaitan Basis and Grammy Award winner Ricky Kej ask everybody to put on ReWear clothes for various events and do their half to scale back the harm completed to the Earth. (companies)