Jonathan Simkhai seemed to considered one of his shut mates for his fall 2022 marketing campaign: January Jones.
The style designer chosen the actress to star in his model’s new marketing campaign. After transferring her model to Los Angeles, Simkhai wished to look to the Hollywood neighborhood to showcase her fall assortment.
“My model at all times finds tensions in dichotomies like masculine and female,” mentioned Simkhai. “We had been enthusiastic about making a dichotomy right here between an enormous display actress and a vogue marketing campaign, mixing completely different characters alongside the best way. My purpose in designing and creating at all times goals to raise the on a regular basis and have a good time the spirit unapologetically; For me, January embodies this completely.”
Jones is seen within the marketing campaign modeling items from Simkhai’s fall assortment, together with a pink fringed ensemble, a purple leather-based gown shirt with an identical skirt, and a white embellished blazer, amongst different seems to be.
“Personally, this assortment was good for me as a result of plenty of the seems to be had been basic items that may at all times have room in your wardrobe and likewise plenty of seems to be that leaned very a lot into the quirky previous many years that I really like,” Jones mentioned. . “That dynamic allowed us to attract inspiration from present and previous many years into the marketing campaign as an entire. Whether or not it is from the ’90s or ’60s or ’70s or now, and it nonetheless feels very trendy.”
Simkhai wished to pay homage to the figures by way of the marketing campaign and convey a ’60s and ’80s vibe by way of the hair, styling, and make-up. She labored with stylist Alex Harrington to assist create the marketing campaign.
“With January as an actress, we leaned into character constructing and thought of what characters she may embody within the images,” he mentioned. “Working with stylist Alex Harrington, we got here up with a enjoyable mixture of personalities that included a naïve Michelle Pfeiffer in ‘Scarface’ combined with a Twiggy-inspired Warhol star, after which a refined Teddy Boy coiffure.”