All the things is fantastic in LEGO’s eyes, apart from Russia’s invasion of Ukraine. Together with different worldwide names, the toy maker left the nation to chop ties with the Kremlin, forsaking 81 shops.
After closures, Russian retail conglomerate Creative Retail Group (IRG) is rebuilding the model below the brand new identify of Mir Kubikov, or World of Cubes, in response to a Reuters report.
The world of cubes started the transition to exchange the LEGO model with the Mir Kubikov wordmark and a square-shaped icon of a toy brick containing 4 studs.
from a distance, World of Cubes interiors will look nearly indistinguishable from the outdated LEGO shops. That is as a result of LEGO’s colourful merchandise will nonetheless be in inventory — the Russian substitute managed to get official affords from parallel imports and third-party suppliers. Nonetheless, with out the watchful eyes of Megafig, World of Cubes may also promote toys from different manufacturers.
The Russian father The corporate plans to open 65 new World of Cubes areas in 20 cities and expects enterprise to be booming by the tip of October.
Russia was creating an alternate buying and selling world after world names deserted the nation. McDonald’s, one other model with distinctive crimson and yellow colours, has been rebranded in inexperienced with the brand new identify of Tasty & That is It. And “Starbucks” in Russia is now generally known as Stars Espresso.
[via Reuters and Brick Fanatics, images via various sources]