Drake has shared a brand new music video for the music ‘Jumbotron Shit Poppin’, taken from ‘Her Loss’, his 2022 collaborative album with 21 Savage.
The video, launched yesterday (January 17), was directed by Canadian filmmaker and photographer Tristan CM, who served as cinematographer on Drake’s video for ‘Sticky.’ It begins with the caption “THIS IS 72 HOURS TO US,” superimposed on camcorder pictures of varied jewellery and a gold chain organized on a marble bench.
From there, Drake raps the music in varied areas, together with in entrance of a mansion, in a Rolex retailer, in entrance of a crimson sports activities automotive with suicide doorways, the again of a limo, and in a nightclub. The video additionally reveals Drake greeting Lil Child and heavyweight boxer “Iron” Mike Tyson. Look the next video:
Drake and 21 Savage launched ‘Her Loss,’ their first full-length challenge collectively, in November 2022. The album was a industrial success, surpassing the Billboard album charts and in addition reached primary within the UK, Denmark, Iceland, Lithuania, Norway, Switzerland and Drake’s native Canada.
Nevertheless, its important reception was extra combined. In a 3 star overview, NME he famous that whereas the album was “an thrilling prospect”, it was additionally “a swaggering, chauvinistic album that is stuffed with the type of low cost misogyny that many of the world’s finest rappers deserted years in the past.”
“It is additional proof that Drake’s artwork is coming underneath stress from his obsession with producing as a lot music as bodily attainable,” it stated.
The album’s launch was additionally not with out controversy. The duo was sued for Vogue journal, after they printed faux copies of the journal with them on the duvet to advertise the album. Additionally they acquired backlash over Drake’s verse on the music ‘Circo Loco’, which was believed to be a slight in opposition to Megan Thee Stallion. She responded on-line, telling the broader hip-hop neighborhood to “cease utilizing [her] taking pictures for affect”.