HONOLULU — A lately launched public service announcement is meant to tell mother and father and caregivers that sweetened fruit drinks marketed as keiki can comprise as a lot sugar as soda.
The “Candy Lies!” from the Hawaii Division of Well being The marketing campaign invitations a better have a look at the beverage trade’s misleading advertising and marketing strategies that depict photographs of fruit together with phrases like “juice,” “pure” and “100% vitamin C” that mislead mother and father into pondering drinks are wholesome when the sugar content material can result in tooth decay, early weight achieve, and contribute to diet-related ailments, together with diabetes, just like the consequences of soda.
The DOH press launch cites the Hawaiian Younger Kids’s Well being Survey which exhibits that 75% of Hawaiian keiki devour a number of sweetened fruit drinks, sports activities drinks, power drinks, or tea drinks each day.
Suggestions from focus teams of fogeys and grandparents helped develop the “Candy Lies!” Marketing campaign. Most knew that delicate drinks are too sugary, however they did not know that sweetened fruit juices can comprise the identical quantity of sugar.
“It was evident throughout our focus teams that oldsters and grandparents try to make wholesome decisions for his or her keiki,” stated Lola Irvin, administrator of the Division of Well being’s Division of Well being Promotion and Power Illness Prevention, in an announcement. press. “Nevertheless, photographs of fruit on packaging and merchandise labeled ‘pure’ and ‘100% vitamin C’ are deceptive households into pondering sweetened fruit drinks are wholesome, when in reality they’re stuffed with sugar “.
Well being consultants don’t advocate sweetened fruit drinks or different sugary drinks for keiki. The best choice is obvious water or milk.
The Wholesome Residing for Kids Program surveyed residents of Kauai, Nanakuli, Waimanalo, Wailuku, Molokai and Hilo for greater than six years. Their knowledge confirmed that between 13.5% and 43.5% of younger youngsters in these communities are chubby or overweight.
The marketing campaign will run by April 30 on tv, radio, digital media, social media, and buying malls throughout the state.
Sarah Yamanaka covers occasions, environmental and group information for Spectrum Information Hawaii. You possibly can attain her at sarah.yamanaka@constitution.com.