HBO Max is the subsequent streaming service to get a worth hike, its first since launching in 2020. Beginning Thursday, the price of a brand new HBO Max subscription will enhance from $14.99 to $15.99 monthly. Current subscribers can pay the brand new worth with their subsequent billing cycle “on or after” February 11.
“This $1 worth enhance will enable us to proceed to put money into delivering extra culture-defining programming and enhancing our buyer expertise for all customers,” HBO Max wrote in a press e mail.
Whereas Netflix’s creeping worth hikes have constructed up over a number of years, in latest months many streaming companies have raised costs as they attempt to show to traders that they will construct viable companies.
However with HBO Max’s many latest content material removals, together with Westworld and a whole lot of traditional cartoons and Sesame Road episodes, this worth enhance stings a little bit extra since you’re now paying a little bit extra for lots much less content material. It seems to be just like the ad-supported plan will maintain its $9.99 monthly price.
WarnerMedia merged with Discovery final April, and the mixed corporations now have a market capitalization of $30 billion — half of the $60 billion they have been valued at instantly after the mix. At a latest convention, the CEO of Warner Bros. Discovery’s David Zaslav famous that it “can be powerful” to fulfill the corporate’s 2023 earnings forecast of $12 billion, in accordance with CNBC, and this worth enhance may assist shut a few of that hole.
This spring, HBO Max and Discovery Plus can be merged into one app, which can be known as Max.