l’oréal groupe reveals the magic of eyebrows at CES 2023
Throughout CES 2023, L’Oréal Groupe has unveiled Forehead Magic, the primary digital at-home eyebrow make-up applicator that provides customers a custom-made forehead look in seconds. Powered by augmented actuality (AR), the product particularly introduces the act of printing to the world of cosmetics, providing technological precision sometimes present in different procedures similar to microblading. The model additionally launched HAPTA, the primary ultra-precise computerized make-up applicator designed to advance the wonder wants of individuals with restricted hand and arm mobility.
all pictures courtesy of L’Oréal Groupe
the primary digital at-home eyebrow applicator powered by AR
‘For L’Oréal, the way forward for magnificence is inclusive. And that future will likely be made extra accessible via know-how,’ stated Nicolas Hieronimus, CEO of the L’Oréal Group. ‘The 2 shopper applied sciences we’re unveiling at CES this yr signify our firm’s true objective: to create magnificence that strikes the world..’
The French model developed its Forehead Magic applicator in partnership with know-how firm Prinker, a pioneer in printed, non-permanent tattoos, providing customers reasonably priced skilled outcomes at dwelling. Light-weight and aesthetically pleasing, it incorporates 2,400 tiny nozzles and print know-how with a print decision of as much as 1,200 drops per inch (dpi). Moreover, utilizing L’Oréal’s Modiface AR know-how, Forehead Magic scans the person’s face and recommends microblading, micro-shading or filling results.
L’Oréal Forehead Magic formally launches in 2023
“The energy of L’Oréal’s magnificence know-how program is underpinned by the standard of our partnerships,ccommented Guive Balooch, international head of L’Oréal’s know-how incubator for analysis and innovation. ‘Usually we discover sensible know-how that’s utilized to one thing outdoors of the realm of magnificence. Combining L’Oréal’s magnificence heritage with these superior applied sciences permits us to create totally new magnificence gestures—reimagining unique know-how and the standard magnificence expertise within the course of..’
To make use of the machine, clients should first open the L’Oréal Forehead Magic app and scan their faces with the Modiface forehead reader. As soon as the specified form, thickness and impact is chosen, they’ll transfer on to brush the L’Oréal Forehead Magic Primer via the brows earlier than transferring the printer over the brows in a single sweeping movement. When the print is full, customers can apply a topcoat to protect the look, which might be simply eliminated with a typical make-up remover. Following its unveiling at CES 2023, L’Oréal Forehead Magic is predicted to formally hit the market later this yr.
utilizing augmented actuality to decide on the form, thickness and impact of the eyebrows
customers transfer the printer throughout the brow in a single fast movement
details about the challenge:
Title: The magic of eyebrows
design: L’Oréal Group | @lorealgroup
disclosed at: CES 2023