SAN JOSE — San Jose Worldwide Airport unveiled a brand new model and brand Monday that emphasizes the aviation hub’s standing as a gateway to Silicon Valley.
The brand new brand emphasizes SJC by means of the usage of massive letters consisting of SJC’s official worldwide airport code.
“We’re thrilled to reintroduce the Silicon Valley airport to the world with these new model parts,” mentioned John Aitken, San Jose’s director of aviation.
San José Mineta Worldwide Airport is the brand new official title of the journey hub. Norman Y. Mineta San José Worldwide Airport was the previous formal title of the airport.
“The brand new model, San José Mineta Worldwide Airport, was chosen to steer with location, assist vacationers discover SJC and strengthen the geographic affiliation with San José,” airport officers said.
The title change applies solely to the official airport model.
“An official title change would require motion by metropolis elected officers,” the airport said.
The airport commissioned far-reaching surveys and market analysis efforts in its quest to create a brand new model. The airport additionally sought to find out how long-standing air vacationers evaluated the airport model.
“Investigation indicated that vacationers didn’t extensively affiliate the airport’s earlier branding with San Jose or the Bay Space,” the airport said.
San Jose airport officers designed the brand new brand to emphasise the idea of “ahead movement,” the aviation middle said.
“The brand new brand contains a fashionable graphic id that displays the vibrancy and vitality of Silicon Valley whereas offering easy and intuitive design parts,” in keeping with the San Jose airport.