Sara way of life, a Snowtex group concern, unveiled its new sub-brand, Dheu, at a launch occasion held on the Radisson Blu Water Backyard Lodge in Dhaka. The occasion, which happened on January 22, featured a trend present highlighting western clothes from Dheu which claims to be a high vacation spot for reasonably priced western clothes.
“We needed to suppose loads to decide on this title, lastly, we selected the title Dheu. There’s a motive behind this, as Dheu means enthusiasm and enthusiasm. Our clothes on this assortment might be elegant and fashionable. We’re designing this clothes model aimed toward younger folks as they’re filled with vitality like a wave. Simply because the waves of the ocean join everybody, we need to join everybody collectively and stroll the trail, thus the idea of Dheu materialized,” mentioned the founding director of Dheu , Saraf Saiyara.
The occasion started with presenter Neel Hurerzahan briefing the viewers on the beginning of Dheu’s journey, adopted by a video introduction on the Snowtex group. Simply earlier than the fashions began to stroll down the ramp, a behind-the-scenes video of all the occasion was broadcast, together with the style present choreographed by main mannequin Azra Mahmood.
The parade was an actual spectacle, exhibiting the most recent improvements in city clothes from Dheu. The runway was electrical because the fashions walked the runway in a mix of trendy denims and T-shirts, completely paired with fashionable sneakers. The vitality was palpable because the fashions danced to the thunderous beat of the music.
Nonetheless, the true success was when the fashions returned to the catwalk, this time in spectacular clothes that exuded class and beauty. The gathering featured a mixture of flowy, floral skirts paired with elegant blouses, excellent for any event. From informal streetwear to stylish nightwear, this model has one thing for everybody. The gathering seamlessly straddled the road between road model and excessive trend, making it accessible to a variety of shoppers.
Whereas Dheu might be totally launched in March of this 12 months, this occasion acted as a launching pad for the Sara Way of life sub-brand as trend fans bought to see what to anticipate. Dheu is bound to make a splash within the trend world with its daring and youthful designs.