PARIS — Schiaparelli continues to broaden its retail footprint with the opening of a store-within-a-store at London’s Harrods division retailer.
It marks the primary British flagship for the storied couture home, and solely the second time because it was relaunched by Italian entrepreneur Diego Della Valle in 2012 that it has opened a everlasting area exterior his boutique-atelier at 21 Place Vendôme in Paris. .
In 2021, Schiaparelli arrange a everlasting retailer at Bergdorf Goodman, adopted by a brief set up for Artwork Director Daniel Roseberry’s Fall 2022 assortment at Neiman Marcus in Dallas in October. Schiaparelli’s collections are additionally offered on her e-boutique.
The 1,500-square-foot boutique on the primary ground of Harrods, which opened on Friday, gives a number of ready-to-wear items together with tailoring and eveningwear, together with leather-based items, equipment and jewellery. Padlock, Secret and Face baggage can be found in quite a lot of colour and cloth combos, together with restricted version kinds just like the Bijoux Face bag.
“Harrods’ distinctive place within the luxurious area makes it the right vacation spot for our first UK retailer,” stated Delphine Bellini, chief government of Schiaparelli.
“Our shared sense of final luxurious, buyer expertise and the ability of fantasy make this partnership such an thrilling proposition. We look ahead to immersing the Harrods shopper in Schiaparelli’s ready-to-wear universe,” he added.
Schiaparelli’s shop-in-shop at Harrods.
Shaun James Cox/Courtesy of Schiaparelli
The shop-within-a-shop evokes the surreal spirit of the home’s Paris headquarters, with Roseberry referencing luminaries who labored alongside founder Elsa Schiaparelli, together with French inside designer Jean-Michel Frank, Swiss sculptor Alberto Giacometti and the Spanish artist Salvador Dalí.
“Schiaparelli is a really distinctive and iconic model, and bringing it to Harrods for our shoppers is a real milestone of which I’m immensely proud,” stated Simon Longland, Harrods’ head of menswear and womenswear.
“From Elsa Schiaparelli’s ahead-of-the-time designs and thought of silhouettes, to right this moment below the artistic course of Daniel Roseberry, Schiaparelli is a really fascinating maison from power to power.”
Harrods has been stepping up efforts to supply unique and limited-edition merchandise as London struggles to draw international guests within the wake of the coronavirus pandemic and Brexit, which was accompanied by an finish to duty-free looking for outsiders. to the European Union.
Since making her Schiaparelli debut in July 2019 after a decade at New York-based label Thom Browne, Roseberry has constructed a repute for her immaculate, generally undulating designs punctuated with surreal gold physique components. She has additionally created viral crimson carpet moments for such well-known girls as Woman Gaga, Bella Hadid and Cardi B.
Schiaparelli’s shop-in-shop at Harrods.
Shaun James Cox/Courtesy of Schiaparelli