Wilson Sporting Items Co. selected its first model ambassador to signify its whole line.
The sports activities model chosen 20-year-old Ukrainian tennis participant Marta Kostyuk as its latest model ambassador, main Wilson’s full line of tennis rackets, sneakers and sportswear. Wilson debuted her sportswear line in Could 2021.
“Wilson is dedicated to equipping athletes with every little thing they should succeed on and off the court docket, and there isn’t any one higher to affix forces than Marta Kostyuk,” mentioned Jason Collins, international normal supervisor, Wilson Racquet Sports activities. “Marta has a particularly sharp recreation, and we look ahead to not solely increasing Wilson’s affect on the sports activities of tennis, but in addition supporting her as she will increase her aggressive benefit and her private greatest.”
Kostyuk made his debut for the affiliation final week throughout the Adelaide Worldwide Tennis Match, the place he wore customized Wilson sportswear, the Rush Professional four.zero tennis shoe and used the Wilson Blade v8 racket. The tennis participant will proceed to put on customized Wilson attire for future tournaments and tennis matches. He will even help in product improvement for future sportswear collections.
“Rising up in a tennis household, Wilson has all the time been a trusted staple in my recreation for so long as I can keep in mind,” Kostyuk mentioned. “It feels surreal to formally play and put on Wilson, a partnership that I do know will encourage and evolve, simply as the sport does.”
The ambassadorship comes on the heels of the launch of Wilson’s newest tennis sportswear assortment, providing items for each women and men. This month, Wilson can also be celebrating the one-year anniversary of its SoHo flagship retailer, which gives its full vary of sporting items along with its just lately launched activewear.