For the previous three years, TFest has been held at Atlantis, The Palm in Dubai, and can make its debut within the Americas with this yr’s transfer to the Riviera Maya.
Christy Kuplic, CEO of Personal Luxurious Occasions, which hosts TFest, stated the occasion had begun to outgrow its outdated area and was desperate to “convey a brand new sort of commerce present” to Mexico. “Mayakoba is a vacation spot that embraces and exudes the values that TFest represents,” she added. “It’s a fascinating, ecological paradise that thrives in full concord with nature.”
On the occasion, brokers may have 40 pre-scheduled one-on-one 12-minute conferences with exhibitors, unfold over three mornings. They will select which of the 260 distributors they’d like to satisfy with prematurely by way of the occasion app, which filters distributors by product, vacation spot, and room grades. TFest has international partnerships with XO Personal, Marriott Worldwide, and Most well-liked Inns, and exhibitors embody Nice Plains Conservation, Andaz Amsterdam, and Cuba Personal Journey.
The occasion is designed to supply a festival-like ambiance, and within the afternoon delegates can select from a number of ‘tracks’, together with creativity, wellness, play and socializing and lively actions. Experiences will embody sound therapeutic, astrology, Mayan ceremonies and water sports activities, hosted on the Fairmont Mayakoba and surrounding luxurious properties.
Explaining the format, Kuplic stated: “We felt there was an enormous hole within the commerce present marketplace for a world luxurious present that may permit them to satisfy and collaborate exterior of a gathering room. We wished to do one thing on a grand scale that may provide the conferences, but in addition assist you to expertise who individuals are in a extremely genuine manner, so you possibly can recuperate and relaxation.”
There will even be a path devoted to sustainability, and it is going to be Personal Luxurious Occasions’ first plastic-free occasion. The Fairmont Mayakoba is a plastic-free property, and Kuplic’s group ensures that every one supplies used to run the occasion, from signage to lanyards, are reusable or recyclable.
The occasion is anticipated to draw 550 delegates, together with 260 consumers. Kuplic stated the occasion has attracted “unbelievable demand” from luxurious consumers and brokers in Europe, however extra areas are nonetheless accessible.
Round 80 UK consumers, concierge specialists and journey designers are anticipated to attend, and brokers can apply for a spot at travel-fest.com.
Candidates will likely be requested to point out three latest luxurious bookings and may have an interview with the TFest group.
Those that have been supplied a spot will likely be absolutely accommodated, together with all conferences, experiences, lodging and meals, and can obtain a contribution to cowl flight prices. Profitable brokers are additionally requested to decide to a $200 price to safe their spot.
“By coming to TFest, they’ll be capable to see all the brand new luxurious merchandise which might be opening up all over the world, that are enormous,” Kuplic stated. “They usually may see how wellness and wellness is displayed in every product. They will uncover, discover, study what you are promoting, study new luxurious journey traits, they usually can join with individuals on a really human stage. We’re discovering that personal journey designers want that, as a result of they’re creating holidays for shoppers who wish to know what the experiences are like.”
TFest will deal with the evolution and upcoming traits in luxurious journey, and Kuplic hinted at “epiphany journey” as one to look at in 2023. He stated this pattern has shoppers requesting a visit that may assist them make adjustments to their lives, and it requires merchandise with the precise experience and folks.
She defined: “It involves a time in your life the place you wish to change route, however you are probably not certain how, and you could must go on a protracted journey to outline your objective. Looking for individuals who can facilitate that’s troublesome, as a result of when you can go to a ravishing vacation spot and drink cocktails on the sand, do you might have an epiphany there? Folks wish to be guided somewhat bit, and I believe there’s an attention-grabbing bubble of individuals of all ages searching for epiphany journeys. I believe we are going to see a rise in demand for this, and extra properties will begin to create area for it, with enablers.”