The acquisition, for an undisclosed sum, offers Lively Journey Group with a platform for biking operations within the Italian areas of Tuscany and Umbria.
This vacation spot turns into the corporate’s sixth European working base for leisure biking and the primary in Italy, complementing current French operations in Provence, the Loire Valley, Champagne and Bordeaux, and English bases in Sussex and the Cotswolds.
Biking for Softies, one of many manufacturers of Lively Journey Group, has initially launched two 5 and 7 night time self-guided leisure biking itineraries and two totally guided leisure biking itineraries, every ranging from Cortona on the Tuscany border and Umbria.