The restaurant will ultimately be remodeled right into a “big lab” that may host pop-ups and/or open briefly for a season, in addition to develop merchandise for the corporate’s e-commerce arm. “Serving friends will stay part of who we’re, however being a restaurant will not outline us,” learn a word to clients on the restaurant’s web site hailing the brand new incarnation as Noma three.zero. “As a substitute, we shall be spending a lot of our time exploring new initiatives and growing many extra concepts and merchandise.”
Established in 2003, Noma was initially dismissed by some critics as a “greasy restaurant” for counting on Nordic components, however shortly garnered reward, hailed because the creator of understated but thrilling “New Nordic” delicacies. It was named the most effective restaurant on the earth 5 occasions within the final 11 years and acquired a 3rd Michelin star, the province of solely a handful of eating places worldwide, in 2021. The worth, for these fast sufficient to get a reservation. , is not less than $500 a head.
Eating there was as a lot concerning the expertise because it was concerning the meals, which included reindeer and forage greens. The restaurant is positioned in the course of wild gardens and greenhouses with rooms devoted to barbecue and fermentation. The 40-seat eating room may very well be embellished with fish skeletons or dried seaweed; multi-course meals finish with the presentation of a menu.
Through the years, it was remodeled a number of occasions. It went darkish in 2015 for a five-week pop-up in Tokyo, and once more a 12 months later for seasons in Sydney and Tulum, Mexico. It reopened in 2018 in Copenhagen, with The Washington Publish restaurant critic Tom Sietsema declaring the brand new iteration “a uncommon probability to hang around with a real visionary.”
“It quickly turns into obvious that we’re consuming the long run, so influential is Redzepi’s thought course of that cooks world wide copy his dishes on the pace of the Web,” Sietsema wrote.
In the course of the pandemic, it closed and briefly reopened as a spot for burgers and wine served at picnic tables.
Redzepi and his operation have come beneath scrutiny, together with for his or her reliance on unpaid “stagiaires” (Noma reportedly started paying them in October). The chef himself admitted in a 2015 essay that he had been a bully of a boss who yelled and “pushed folks,” and has since mentioned he has been in remedy to take care of his anger.