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Video screenshot by way of CDN Comunicação
Burger King Brazil turns up the warmth within the quick meals competitors, this time with an try to take over an island.
You see, nested within the Indian Ocean between Madagascar and Antarctica is the place referred to as—egads—McDonald Island. So, teaming up with advert company DM9 Brazil, the burger chain goals to rebrand the land as “Whopper Island.”
In a false nature documentary, the King shares why this land deserves to be named after his burger and does not share the identify of his rival. There may be an energetic volcano on the island, which fits its grilled burgers.
“A spot with actual fireplace can’t be referred to as McDonald’s,” proclaims the mockumentary’s narrator.
Video screenshot by way of CDN Comunicação
As a pleasant gesture, the corporate flew just a few Whoppers to the island’s keepers, the one individuals allowed to go to, ensuring to not disturb the fragile ecosystem.
Burger King is additionally inviting patrons to assist mild the flames and be part of this renaming journey by trying to find the island on Google Maps and utilizing the precise coordinates (53°04’35.69”S, 73°30’49.18”E) to remark “ #IlhaWhopper”. Those that participate within the marketing campaign even have an opportunity to get a Whopper coupon.
“Collectively, we are going to right this historic incorrect by turning McDonald’s Island into Whopper Island,” says Burger King.
[via The Drum, Ad Age, LBB Online, video and screenshots via CDN Comunicação]