The British footwear model Clarks has returned to Paris Males’s Vogue Week with a packed program and new improvements, occupying area on the Marías cultural middle within the trend capital till January 20.
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Setting the tone for an “thrilling 12 months,” the model is specializing in the Clarks and Clarks Originals AW24 collections, with a deep dive into tales, campaigns and particular collaborations.
The spotlight is the AW24 capsule co-designed with Martine Rose, winner of the Menswear Designer of the 12 months 2023 award on the British Vogue Awards.
And in a nod to its upcoming Fall 24 marketing campaign, ‘Clarks and Tokyo’ “explores the deep ties between the model and the Japanese capital.” Right here, Clarks presents a Tokyo idea bar, impressed by the streets of Golden Gai, the place friends can get pleasure from Japanese drinks and play board video games “for a very immersive Tokyo expertise.”
Finishing the exhibition is one other collaborative expertise with the French artist Franck Pellegrino. Formally launching the collaboration deliberate for 2023, the particular activation provides friends an unique pattern of the capsule’s reworked Wallabee fashion in a room devoted to Franck “emblematic of Clarks’ distinctive fusion of trend and tradition.”
Tara McRae, advertising and digital director, mentioned: “Paris Males’s Vogue Week is extremely particular for Clarks. We have now loved nice success in earlier seasons uniting our cultural and business universes. This time we come again sturdy.”
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