Nordcurrent, the award-winning recreation developer and writer, is reshaping the way forward for trend gaming with the launch of its new UGC platform Pocket Styler Studio, the primary platform the place customers can design total clothes collections right down to the final element after which promote them in Recreation.
The web studio permits gamers to stay their goals as trend designers, creating total clothes and trend collections, together with footwear and equipment, to their desired specs. The studio presently has over 310 billion doable outfit mixtures!
Gamers can promote their accomplished designs below their very own ‘designer label’ and promote them within the Pocket Styler recreation to tens of millions of gamers world wide, incomes in-game cash, one thing that has by no means earlier than been possible in a trend recreation for cellular units. The incomes potential within the recreation is extraordinarily excessive: eight p.c of worldwide shoppers already purchase digital trend, nearly 50% of gamers purchase skins with in-game foreign money, and round 40% purchase skins with actual cash.
How do you create your first design?
Powered by browser-based instruments much like these present in Photoshop, Pocket Styler Studio is an easy-to-use platform, whether or not you are styling coats and clothes, or sun shades, gloves or tights.
Merely begin by selecting a colour palette or related “cloth” after which get to work! Select from 1000’s of design particulars, similar to neckline type, sleeve design, skirt size silhouette and match, and visible particulars like buttons or seen seams.
No outfit is full with out personalised equipment, so why not uniquely customise your shoe kinds, patterns, colours, and heel heights as effectively? As soon as the garment or accent is accomplished, the platform adapts it completely to the Pocket Styler avatars.
Promote promote promote!
Remaining collections are saved to the designer’s profile till they’re able to be marketed within the Pocket Styler recreation app. Designers can monitor the success of their manufacturers by “publishing” gadgets and evaluating what number of promote. Gamers can totally customise their designer model, together with creating their brand and incomes ‘gems’, the in-game foreign money, for each merchandise bought to different gamers.
Victoria Trofimova, CEO of Nordcurrent, feedback: “Pocket Styler Studio gives anybody anyplace on the planet the chance to grow to be a designer and create their very own digital trend model.
“The one restrict to what you possibly can create is your creativeness. By designing their garments, gamers grow to be designers, shaping the sport universe and, probably, the actual world of trend.”
Vogue trade insiders say the launch of Pocket Styler Studio will revolutionize trend forecasting, offering on the spot real-time knowledge on new best-selling kinds. It is going to additionally enable trend homes and designer manufacturers to identify promising new creatives. A number of big-name trend manufacturers have already expressed curiosity within the new function and the potential for designers to create and show their gadgets throughout the recreation. With 70 p.c of customers over the age of 25 and 85 p.c feminine, Pocket Styler Studio is predicted to supply a hothouse of recent expertise for the worldwide trend trade.
Launched in Could 2021, Pocket Styler is already a world gaming phenomenon, with over 21 million downloads and 100,000 trend lovers spending 10,000 hours a day on the app.