Pharrell Williams introduced the American West to Paris on Tuesday when he offered a set stuffed with cowboy hats and rhinestones for his last present as inventive director of Louis Vuitton.
Williams, recognized for hit singles like “Pleased” and singing on Daft Punk’s “Get Fortunate,” joined the French model final yr in an indication of the more and more profitable cross-pollination between style, music and fame.
It was the primary occasion on the primary day of Paris Trend Week, with a set stuffed with denim, tassels, Native American-inspired ponchos, pearl and sequin floral embroidery, and sufficient forms of cowboy boots and hats to fill a rustic music competition.
The present notes described it as “an exploration of the origins of workwear via the savoir faire of Louis Vuitton.”
The present was held in a big hangar subsequent to the corporate’s Fondation Louis Vuitton artwork museum in western Paris and attracted stars corresponding to actors Bradley Cooper and Omar Sy, and rappers Playboi Carti and Pusha T .
It was one other extravagantly costly publicity stunt for the posh model, which grew to become the primary to succeed in 20 billion euros ($21.eight billion) in income final yr.
There was criticism from native officers over the model’s intrusions into day by day life in Paris, significantly after Williams took over your complete Pont Neuf bridge for its debut present final summer season, shutting down site visitors within the historic middle of town. metropolis.
– Designers underneath stress –
The luxurious sector has change into one of many largest success tales of the European economic system regardless of its associations with social inequality and environmental injury attributable to the style business.
The season started in Milan final week and continues in Paris with autumn/winter males’s collections from manufacturers corresponding to Dior, Hermes and Loewe.
Different manufacturers are racing to maintain up, and several other big-name designers had been not too long ago ousted within the ruthless race for earnings.
Givenchy parted methods with menswear chief Matthew Williams this month. His alternative has not but been introduced.
Gucci, Chloe and Alexander McQueen all noticed new inventive administrators final yr.
There are few main modifications to this week’s schedule, though Balmain returns to males’s style reveals for the primary time in a number of years.
Forty-two manufacturers parade throughout males’s week and one other 32 set up displays of their new collections.
The tempo is relentless: after males’s style comes high fashion week in Paris for essentially the most luxurious and customized fits.
Having handed via Milan, the style caravan then strikes on from Paris to Miami, Copenhagen, New York and London, after which returns to Milan and Paris for womenswear reveals in February.
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The reveals had been barely over in Milan, however the style crowd had already moved to Paris on Tuesday, with Pharrell Williams hinting at a denim theme for his inaugural Louis Vuitton present.
The luxurious sector has change into one of many largest success tales of the European economic system regardless of its associations with social inequality and the big environmental injury attributable to the style business.
The season started in Milan final week and continues in Paris with autumn/winter males’s collections from manufacturers corresponding to Dior, Hermes and Loewe.
Hip-hop star Williams, recognized for hit singles like “Pleased” and “Get Fortunate,” took over as inventive director of Louis Vuitton final yr in an indication of the more and more profitable cross-pollination between style, music and sports activities. (Basketball participant LeBron James is its newest model ambassador).
It performs its second present on Tuesday evening among the many sights of the Jardin d’Acclimatation, a stone’s throw from the corporate’s Fondation Louis Vuitton artwork museum, which is estimated to have price round €800 million (870 million) to construct. .
The fashion of the invites, replete with harmonica for every visitor, and up to date sightings of Williams sporting a cowboy hat counsel that his new assortment can be themed across the American West.
There was criticism from native officers over the model’s intrusions into day by day life in Paris, significantly after Williams took over your complete Pont Neuf bridge for its debut present final summer season, shutting down site visitors within the historic middle. from town.
– Killer –
However as the primary model to succeed in €20 billion in income final yr, it has loads of firepower.
Different manufacturers are racing to maintain up, and several other big-name designers had been not too long ago ousted within the ruthless race to make a revenue.
Givenchy parted methods with menswear chief Matthew Williams this month. His alternative has not but been introduced.
Gucci, Chloe and Alexander McQueen all noticed new inventive administrators final yr.
There are few main modifications to this week’s schedule, though Balmain returns to males’s style reveals for the primary time in a number of years.
There are 42 manufacturers that maintain style reveals throughout males’s style week, and one other 32 set up displays of their new collections.
The tempo is relentless. After males’s style, comes high fashion week, with essentially the most luxurious and customized outfits.
After passing via Milan, the style caravan strikes on to Miami, Copenhagen, New York, London after which returns to Milan and Paris for womenswear reveals in February.
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