By Professor Will Jennings, Sky Information election analyst, and Joely Santa Cruz, knowledge journalist
From Mondeo Man to Worcester Lady, each basic election politicians, pollsters and pundits attempt to establish the “key voter” who will guarantee victory.
After all, the truth is extra advanced.
Apparently Tony Blair wasn’t elected in 1997 simply because of males driving Ford Mondeos. Not each girl in Worcester voted for Thatcher, then Blair and Cameron. And typically there’s a nationwide wave when the nation switches from one get together to a different.
So is there a key goal voter in 2024 who can save Rishi Sunak from defeat or give Sir Keir Starmer a majority?
If voters switched uniformly from Conservative to Labor voters in 2024 whereas others remained unchanged, a change of 12.7 share factors would see Labor achieve the seats wanted for a majority, with 117 of these good points coming immediately would come from the conservatives.
Nonetheless, there are three key teams of constituencies to contemplate. Those that will price the Tories their majority, those that will guarantee Labor turns into the most important get together and the final word get together that offers Labor the general victory.
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