First assortment of conventional presents and residential furnishings for kids by AERIN Founder Aerin Lauder is now out there solely at Pottery Barn Children
SAN FRANCISCO, January 18, 2024–(BUSINESS WIRE)–Pottery Barn Children, a portfolio model of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest sustainable, design-based and digital house retailer, immediately introduced its first collaboration with AERIN, the worldwide luxurious way of life model impressed by the signature model of its founder, Aerin Lauder. Out there solely at Pottery Barn Children, that is AERIN’s first and solely kids’s house furnishings assortment for Pottery Barn Children.
The gathering contains child presents, décor, nursery textiles and furnishings fastidiously crafted in AERIN’s signature modernized conventional model. The kids’s assortment encompasses a delicate vintage carousel design and superbly illustrated animals impressed by Aerin’s private love of traditional and kooky motifs. The design components Aerin created for her kids’s rooms after they have been little influenced the gathering alongside along with her love of monogramming for a sublime and distinctive design. Excellent for gifting, a few of Aerin’s favourite items for brand spanking new or expectant dad and mom embody the Giraffe Rocker, Snow Globe Carousel, and Porcelain Feeding Reward Set.
“We’re thrilled to convey the beautiful style of Aerin Lauder to the nursery for the primary time,” stated Jennifer Kellor, president of Pottery Barn Children. “Our collaboration of lovely conventional child presents, nursery necessities and timeless decor is rooted in Aerin’s signature model and crafted with the standard and give attention to sustainability that Pottery Barn Children is thought for.”
“There may be nothing I really like greater than being a mom to my two kids, which made this assortment much more particular,” stated Aerin Lauder, founding father of AERIN. “It was an honor to work with Pottery Barn Children on a group created with traditional, whimsical design components and the items that I bear in mind having fun with most with my very own kids. The AERIN assortment for Pottery Barn Children is gorgeous, distinctive and might be appreciated by subsequent years.”
For extra details about the gathering, go to www.potterybarnkids.com/store/designers-collaborations/aerin. The gathering might be added to Pottery Barn Children information and bought within the Pottery Barn Children app. Be a part of the dialog on social media with @potterybarnkids and @aerin.
ABOUT POTTERY BARN CHILDREN
Launched in 1999, Pottery Barn Children affords distinctive house furnishings out there on-line and in shops worldwide to create kid-friendly, eco-friendly, trendy and revolutionary areas. Pottery Barn Children’ mission is to convey the last word in high quality design, sustainability and security to each household’s house. Merchandise are rigorously examined to satisfy the very best baby security requirements and are expertly comprised of the best supplies to final past childhood. Pottery Barn Children is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free loyalty program that provides members unique advantages throughout the household of manufacturers.
ABOUT AERIN
AERIN is a world luxurious way of life model impressed by the signature model of its founder, Aerin Lauder. Primarily based on the premise that residing superbly must be easy, the model develops curated collections within the worlds of magnificence, style equipment and residential decor. With a ardour for artwork, journey, style and design, Aerin’s personal way of life serves as a focus of inspiration for the model. Basic, however all the time with a contemporary perspective, each bit is created to make life extra lovely, with a sense of ease and refinement. AERIN was launched in 2012 and is on the market in additional than 40 international locations worldwide.
WSM Public Relations
View the supply model on businesswire.com: https://www.businesswire.com/information/house/20240118183804/en/
Contacts
Molly Terrell
Public Relations, Pottery Barn Children
mterrell@wsgc.com
Lauren Sanchez
Public Relations, Pottery Barn Children
lesanchez1@wsgc.com