Tendam, a number one European omnichannel style group, has revealed its strategic partnership with Myntra, a number one Indian style, magnificence and way of life platform. This transfer marks Tendam’s entry into India, acknowledged as one of many quickest rising markets on the earth.
The collaboration with Myntra represents a chance for Tendam and its vary of manufacturers to penetrate India’s dynamic buyer base, guaranteeing higher visibility in a market extremely wanted by worldwide manufacturers.
The preliminary introduction of Ladies’ Secret, a lingerie model from Tendam, on Myntra in India heralds the beginning of this collaboration. To bolster this presence available in the market, Tendam plans to open two franchise shops: one within the Phoenix Mall of the Millennium in Pune and one other within the Silver Arc Mall in Ludhiana, each scheduled to open in January 2024. Its long-term imaginative and prescient includes set up 20 shops within the subsequent three. years, indicating a technique of fixed enlargement inside India.
Antonis Kyprianou, Common Director of Franchising at Tendam, expressed his enthusiasm for this collaboration and highlighted its potential to foster the expansion of its omnichannel enterprise. He praised Myntra as an “excellent” accomplice, acknowledging its capabilities to completely develop Tendam’s presence in India. Kyprianou highlighted the promise of India as a serious market and emphasised the significance of collaborating with a robust native entity like Myntra to make sure a big presence for Tendam manufacturers.
Jayanti Ganguly, vice chairman, class administration, Myntra, hailed the partnership as a testomony to Myntra’s dedication to providing Indian clients the perfect of world kinds and types. Ganguly praised Tendam’s elegant presence in style in Spain and around the globe.
This strategic transfer reinforces Tendam’s place in India, signaling its worldwide development trajectory. Tendam strategically aligns itself with skilled retail companions who possess invaluable market information, expertise and professionalism. Leveraging Myntra’s omnichannel expertise, spanning 5,600 multi-brand shops and serving over 140 cities, solidifies Tendam’s place within the dynamic Indian market.
Myntra’s historical past of profitable couture collaborations with worldwide manufacturers equivalent to Missguided and The Collective additional underlines the potential synergy between the 2 entities, hinting at a promising trajectory for Tendam’s foray into the Indian style panorama.