A TikTok meals critic with tens of millions of followers made his first cease within the Bay Space on Monday to overview a San Francisco restaurant. He showcases a variety of family-owned eating places on his TikTok web page, which generally see a rise in enterprise after he posts about their meals.
That is what Double Decker, the San Francisco location he visited, hopes to see.
Double Decker opened its Mission District location simply earlier than the pandemic. However gross sales have been sluggish currently.
Enter Keith Lee.
Lee is a former MMA fighter with 15 million followers on TikTok who travels to completely different cities to strive small, numerous eating places and share his opinions.
After asking across the Bay Space for solutions, he selected Double Decker for his first overview: he discreetly ordered the meals and tried it in his automotive.
John Situ owns the Double Decker and says proudly owning a burger restaurant is his lifelong dream.
His 19-year-old son emailed Lee asking him to cease by.
“I used to be shocked that my son emailed him,” Situ mentioned. “I did not know, he did all of it by himself.”
Lee’s overview wasn’t precisely enthusiastic, and he appeared to dislike onions.
“There’s some kind of onion sauce or onion part that wasn’t within the unique burger right here,” he mentioned in his overview. “I like onions, however I do not like what they did right here.”
However, as at all times, he mentioned that was his opinion and that his household favored it higher.
“I requested my cousin to strive it and he gave it an eight.5,” Lee mentioned.
Situ mentioned he understood, however nonetheless stood by his hand-tossed burger served with recent components on a brioche bun.
“Perhaps I can change it up just a little, perhaps put in rather less onion,” Situ mentioned, and laughed. “However I do not know, some individuals prefer it, some individuals do not. However in the long run I’m blissful that my son did this for me and got here out forward.”
When Lee evaluations a restaurant, he normally sees a rise in its recognition.
Kim Jones, proprietor of Sista Kim’s Kitchen in Las Vegas, is aware of this properly.
Lee reviewed his Bacon Cheeseburger two weeks in the past and is now making greater than ever.
“Fantastic issues like this, serving to small companies which might be struggling and don’t know how you can preserve their doorways open. This adjustments lives,” Jones mentioned.
NBC Bay Space was unable to succeed in Lee for remark. However, prime evaluations or not, Situ hopes it will result in extra clients visiting the positioning and welcomes the publicity.
“My son and my spouse have been like, ‘Oh, we’re so blissful for you.’ Folks have been texting me yesterday and we’ll see what that brings for the long run,” she mentioned.