Picture through Tropicana / PR Newswire
Tropicana squeezed drop the ‘A’ and ‘I’ from the branding to turn into ‘Tropcn’, a playful response to the world’s rising fascination with synthetic intelligence. And whereas many are lured by the noisy advances on this space, the model is heading in the other way.
Emphasizing his dedication to supply 100% pure orange juice, Tropicana launched restricted version bottles to drive residence some extent – there’s nothing synthetic about Tropicana Pure Premium Orange Juice and there by no means has been. For over 75 years, it has been produced from naturally ripe oranges, plucked on the peak of perfection and squeezed in simply 24 hours to create that 100% pure juice everyone knows and love.
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The corporate disclosed this momentary rebrand on the Shopper Electronics Present (CES) in Las Vegas, of all locations. CES being a technology-focused occasion typically stuffed with AI discuss, the distinction between “Tropcn” and the high-tech surroundings of CES is, properly, a little bit of a juicy shock.
Picture through Tropicana
In an period the place customers are more and more on the lookout for more healthy merchandise, this citrus makeover is Tropicana’s method of reminding us of the pure goodness packed into each bottle.
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Past CES, Tropicana has hidden bottles of “Tropcn” all through the collaborating Kroger household of shops nationwide. Should you discover one in every of these elusive bottles within the wild, scan the code, submit it to Tropcn’s devoted web site, and you possibly can end up sipping the solar within the authentic orange juice state, Florida.
[via Fox Business and CNN, images via Tropicana]