Beyoncé embarks on a brand new journey within the area of magnificence.
The Grammy-winning singer revealed the information on Instagram Tuesday night time with a video showcasing her new model, Cécred.
“Hair is sacred. The journey begins on February 20. Go to CECRED.COM,” she captioned the submit, though Beyoncé didn't share many extra particulars concerning the magnificence line.
Final 12 months, Beyoncé famous in Could that she can be launching a hair care line within the close to future. On the time, she shared a three-part carousel on Instagram, which included a photograph of the singer sitting in entrance of a mirror, combing her pure curls, in addition to a message detailing the that means behind the wonder model.
“What number of of you knew that my first job was sweeping hair at my mother's salon?” the “CUFF IT” singer wrote. “Future's Youngster began out performing for purchasers whereas they received their hair executed. I used to be uncovered to many various kinds of entrepreneurial ladies in her salon. I noticed firsthand how the best way we look after and have fun our hair can immediately affect our souls. I noticed her heal and serve so many ladies.”
Beyoncé continued: “Having realized a lot in my hair journey, I all the time dreamed of continuous his legacy. “I can’t wait so that you can expertise what I’ve been creating.”
The announcement follows an enormous 12 months the “Break My Soul” singer had in 2023. Not solely did she break a report on the 2023 Grammy Awards, changing into essentially the most awarded artist in Grammy historical past, however she additionally launched into their enormous Renaissance world tour. and he or she launched a live performance movie, Renaissance: a Beyoncé film.