March 25, 2024
Marubeni Company
Marubeni will construct a metaverse area referred to as “WEAR GO LAND”, the place customers can take pleasure in new trend experiences, and can conduct an illustration experiment (hereinafter known as the “demo”) that will likely be open to the general public for a restricted time, beginning on 6 of April. to 21, 2024.
“WEAR GO LAND” is a metaverse area specialised in trend, composed of a model space, a runway space, a coordination world, a photograph sales space space and different areas. Within the demonstration, three manufacturers, “X-girl”, “9090” and “louren”, will open digital shops, and “WEAR GO LAND” will work with every model to offer a brand new means for customers to take pleasure in trend. Customers will have the ability to freely stroll by means of the Metaverse area by means of their avatars, go to shops and trend reveals, and mix gadgets that curiosity them, in addition to obtain coordination recommendation from skilled stylists. Through the occasion, a collaboration occasion can also be deliberate to be held with ViVi, a girls's trend journal and digital content material supplier.
The aim of this demo is to look at the influence of the “WEAR GO LAND” expertise on model engagement and confirm whether or not it may function an answer to the challenges confronted by each manufacturers struggling to get nearer to shoppers and shoppers who They face difficulties in making an attempt on and shopping for. garments.
Marubeni goals to construct next-generation digital trend malls the place the market dimension is anticipated to develop sooner or later primarily based on the information gained by means of this demonstration in Metaverse, XR* and different peripheral areas.
Abbreviation for “Cross Actuality” or “Prolonged Actuality”. Common time period for applied sciences that create new experiences by merging the actual and digital worlds.
Define of the demonstration
Length: | April 6 (Saturday) to April 21 (Sunday), 2024 |
Web site: | https://weargoland.vket.com/ |
Instagram account: | wear_go_land |
Account X: | @wear_go_land |
To take part: | Entry the hyperlink above utilizing a smartphone, pill or PC, out there each in Japan and overseas. (Supported language: Japanese solely) |