French-inspired restaurant Côte has launched its first movie and tv marketing campaign with the 'Sacré' advert in collaboration with Black & White Tasks, Mrs Baxter and BITE Collective.
The 30” movie promotes the much-loved restaurant model by suggesting: “It's not about what you eat, it's about the way you eat and who you eat with.” There’s something particular about French meals tradition. Particular and tough to outline. La 'Convivialité' Positioning is that definition: the intersection of meals, drink, camaraderie and ambiance.
Within the movie, we observe tales of buddies, households and lovers throughout a typical night within the Côte, having fun with the ambiance, the implausible meals and easily being collectively.
We’re offered with scrumptious, fantastically shot photos of a number of the Côte's iconic dishes, comparable to côte de bœuf, haricot vert, frites et magnifique Beaujolais, as we witness refined glances, hungry glances and heat laughter as a stolen frit is bitten by the half.
As French delicacies, and France generally, enjoys a brand new second within the solar (with the Rugby World Cup and the Olympic Video games this yr), it's an ideal time for Côte to make its promoting debut.
The Côte model was based 17 years in the past. This new promoting and branding design units you up for a brand new chapter that might be loved by audiences new and outdated.
The marketing campaign was created and developed by Black & White Tasks with manufacturing company Mrs Baxter, led by Niall Downing.
Director Niall Downing BITE Collective says: “It was a implausible script that allowed for a extremely enjoyable and inventive strategy. The central goal was to create one thing cinematic, and I felt the most effective reply was to create tales that might interact the viewer. I gave every group of actors a backstory from which they might improvise. It was a uncommon pleasure to work with a solid in such a free manner, and we had many choices to select from within the modifying.
Sarah Marcon, government producer of Mrs Baxter, says: “The second I noticed the script I knew we wanted a director who couldn’t solely make the meals look completely scrumptious, but additionally seize the ambiance and that vibe and 'conviviality'. so vital”. Niall has achieved a implausible job, greater than delivering on each. “We’re all delighted with the ultimate outcomes.”
The movie will air on April 19 in each cinemas, VOD and Sky, alongside digital work and radio additionally forming a part of the general marketing campaign.