Translated by
Nicola Mira
Printed April 6, 2024
Dover Avenue Market is lastly about to open an genuine idea retailer in Paris. After finishing up a number of initiatives within the French capital lately, the famend retailer based by Rei Kawakubo and Adrian Joffe will open its first full-fledged idea retailer within the fashionable Marais district, at 35-37 rue des Francs- Bourgeois, the place Dover Avenue Market is situated. (DSM) has had places of work and a retailer since 2021. The retailer's new flagship will open on April 27.
In 2021, DSM moved to the three,500 sq. meter Marais premises, with a showroom and its Parisian places of work. The constructing additionally homes DSM's Model Growth division, which distributes and helps a number of rising manufacturers: Airei, ERL, Honey F-king Dijon, Liberal Youth Ministry, Olly Shinder, Phileo, Random Identities, Rassvet, Sky Excessive Farm Workwear, Vaquera, Weinsanto, Zomer and the Irish label Róisín Pierce, the newest to affix the group.
Whereas hoping to remodel the historic constructing into an idea retailer, DSM co-founders CEO Adrian Joffe and Comme des Garçons designer Rei Kawakubo determined to make use of the constructing, recognized merely as 35-37, as “a spot for boards and shared areas”. initiatives”. Over the previous two years, 35-37 has hosted pop-up outlets, runway reveals, occasions, workshops by rising artists and designers, and the 1909 bookstore.
From 2022, 35-37 will host the Dover Avenue Little Market, a small multi-brand retailer fully devoted to rising designers, which opened its doorways a yr earlier at 54 rue du Faubourg-Saint-Honoré and can shut concurrently 35-37. In 2019, DSM additionally opened a magnificence retailer within the Marais district, the Dover Avenue Parfums Market, at 11 bis rue Elzévir.
In the meantime, in autumn 2023, Comme des Garçons moved its Parisian flagship retailer from 54 to 56 rue du Faubourg-Saint-Honoré, shifting from a discreet courtyard location to a 700-square-meter street-facing tackle.
DSM was based in London in 2004 and celebrates its 20th anniversary this yr. Together with the brand new Parisian flagship, DSM operates seven idea shops around the globe (the others are in London, Tokyo, New York, Los Angeles, Beijing and Singapore), along with the Parisian magnificence retailer.
Like DSM's different branches, the brand new administration is predicted to characteristic the cutting-edge collections of Japanese model Comme des Garçons, alongside a directional number of rising manufacturers and extra established luxurious names. Amongst these chosen, the British designer Charles Jeffrey together with his model Loverboy, who will current for the event a brand new model of a few of his fits, chosen from the Kawakubo archives.
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