Dezeen teamed up with Hydro to make a video documenting its exhibition at this yr's Milan Design Week, the place seven designers created objects constituted of scrap aluminium.
Titled 100R, the exhibition takes place at Spazio Maiocchi in Milan and options fashions constituted of the Norwegian model's Hydro Circal 100R recycled aluminum product.
Hydro unveiled objects at this yr's Milan Design Week
In keeping with the model, the Hydro Circal 100R is the primary aluminum product made totally from post-consumer scrap that may be mass-produced on an industrial scale.
The product has been designed to have a carbon footprint that’s 97% decrease than the worldwide common for main grade aluminum.
Hydro tapped the artwork path of Norwegian designer Lars Beller Fjetland to steer idea growth and technique for the exhibition.
Designed in collaboration with Shapes by Hydro – a data heart created by Hydro – the problem set for the seven designers was to create a product made solely from extruded aluminum that may be mass-produced on demand.
Fashions featured within the exhibition embody the Grotte Lamp by Inga Sempé and the Billet Chair by product designer John Tree.
Different fashions embody Mild pattern by Max Lamb, a hanger known as Tsuba by Andreas Engesvik, a collection of containers known as Ships 1, 2 and three by Shane Schneck, a partition known as Serial by Rachel Griffin and a system used for constructing cabinets known as T-Slot Board by Philippe Malouin.
Hydro claims that Circal 100R could be recycled endlessly with none lack of high quality, with the hope that the fabric will nonetheless be in use 100 years from now.
The 100R exhibition takes place at Spazio Maiocchi throughout Milan Design Week from 15-21 April 2024.
The picture is by Einar Aslaksen.
Milan Design Week runs from 16 April to 21 April 2024. See the Dezeen Occasions Information for an up-to-date record of structure and design occasions happening world wide.
Partnership Content material
This video was produced by Dezeen as a part of a partnership with Hydro. Discover out extra about Dezeen companion content material right here.