FOLLOW BMW'S DISCUSSIONS DURING MILAN DESIGN WEEK 2024
Throughout Milan Design Week 2024THE FUTURE OF JOY by BMW The design reveals the behind-the-scenes design and improvement processes of the mannequin BMW Imaginative and prescient New Class and BMW Imaginative and prescient New X-Class. Welcoming guests with a floral entrance to the Brera district, the exhibition invitations friends to see, hear, really feel, style and even scent the imaginative and prescient of tomorrow's mobility. An perception into the model's new design period blossoms all through the journey via area as each factor of the automobiles is revealed, from exterior styling to sustainable colour and materials selections.
Be part of designboom and BMW Design for a reside chat on Monday 15 April at 19:15 CEST. Entitled “Design as Accelerator for Change”, the discuss seems to be on the function of design, the brand new period of BMW design and the way design generally is a catalyst for constructive change in mobility and past. Moderated by journalist Eva Steidl, the panel options Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, head of BMW Group Designworks. Watch reside Right here on designboom or on our Fb web page.
FUTURE OF JOY by BMW Design opens throughout Milan Design Week 2024
all photographs courtesy of BMW Group
'The Neue Klasse represents the subsequent technology of BMW autos with its core traits of “electrical, digital, round”,“, says Adrian van Hooydonk, head of BMW Group Design. 'It’s a sport changer for your entire firm. The change is especially evident within the design. Both via the fusion of analog with digital, new bio-based supplies or monolithic design language lowered to the necessities.'
BMW Design's FUTURE OF JOY presents an perception into the working environments of BMW designers as they think about, create and understand mobility improvements. With the BMW Imaginative and prescient Neue Klasse on show within the yard, the tangible automotive clearly reveals the model's new design language. Inside exhibition additional transport guests on a journey into deeper design selections. Each factor of the design and improvement course of is featured, from inside and exterior design to paint and trim, in addition to person interface and sound design.
The BMW Present is internet hosting a reside dialogue on designboom at 19:15 CEST on Monday 15 April
Discover how design could be the catalyst for change with BMW Design. Watch the dialogue reside Right here on designboom or on our Fb web page at 19:15 CEST on Monday, April 15.
converse:
title: Design as an accelerator for change
begin time: 19:15 CEST
moderator: Eva Steidl
panelists: Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, head of BMW Group Designworks
clock: designboom and Fb
details about the exhibition:
exhibition: THE FUTURE OF JOY
exhibitor: BMW design
Location: The home of BMW
strategy: By way of Monte Napoleone 12, Milan
the dates: April 16-21, 2024
occasions: 10:00-19:00 CEST