TikTok has launched a brand new hub to advertise Taylor Swift's new album, the place you possibly can earn in-app rewards for finishing sure duties, resembling following Swift's account on the platform. The replace comes simply days after Swift's music returned to TikTok because the app continues to feud with the singer's label, Common Music Group (UMG).
You’ll be able to entry the hub by looking Division of Tortured Poets (TTPD) after which clicking on the banner that seems on the prime of the outcomes. There, TikTok shows an inventory of “challenges” to finish, which is able to help you unlock a TTPD profile body, amongst different rewards. TikTok may even give customers the prospect to look within the hub's “fan highlight” by posting a video utilizing the album's hashtag.
TikTok isn't the one app rolling out the crimson carpet for Swift. Meta CEO Mark Zuckerberg welcomed Swift to Threads after she made her first submit selling the album. Customers have additionally found which you can unlock a particular TTPD badge on Threads by sharing three of Swift's posts with buddies.
Earlier this yr, UMG and TikTok did not renew their licensing settlement, disabling a whole bunch of songs from artists together with Olivia Rodrigo, Drake, Billie Eilish and even Swift. However Swift's songs returned to TikTok final week, and it's nonetheless unclear how she managed to bypass the UMG purge. A few of us have theories, although:
A report from selection means that Swift could have struck a separate take care of TikTok as a result of she owns his grasp data. She in all probability didn't need to miss the chance to share her new music together with her 25 million+ followers on TikTok and everybody else on the app.