TikTok will enable advertisers to drag content material from Getty Pictures when utilizing the platform's AI advert builder. With the mixing, advertisers can use Getty-licensed photographs and movies to create adverts that characteristic AI-generated content material, together with AI avatars that appear like actual folks.
The combination can be obtainable by means of TikTok's Symphony Artistic Studio – an AI-powered video technology device that launched at this time for all advertisers. This device can generate a video based mostly on a product description, add an AI avatar to “speak” about it, and even embed AI voiceovers in several languages. Advertisers may also use the device to generate a number of variations of an advert, in addition to “remix” an current one.
“This collaboration offers seamless integration into TikTok's Symphony Artistic Studio, giving manufacturers and companies direct entry to our huge library of hundreds of thousands of premium photographs and movies, making certain they’ll simply create highly effective and fascinating TikTok content material,” Peter Orlowsky , Getty Pictures' senior vp of world strategic partnerships mentioned within the announcement.