Ashton-in-Makerfield's Revival: More Than Just Politics

In a summer marked by political upheaval, Ashton-in-Makerfield caught the attention of the global press as Andy Burnham's by-election propelled him into the role of Prime Minister. However, the real transformation was unfolding on the ground, where a car park was being reimagined into a vibrant public square.

Once a bustling market hub, the site has received a £6.6 million government investment to create 'Ashton Square', a versatile space for community activities, market stalls, and greenery, set to welcome visitors next year. This redevelopment is not just about aesthetics; it’s about breathing new life into a proud town that has a rich legacy of craftsmanship.

Wigan Council sought the creative expertise of David Sedgwick from StudioDBD to shape the identity of this new square. Rather than adhering to conventional design norms, Sedgwick embraced a deliberately 'unfinished' approach, reflecting the town's industrial heritage while responding to local desires for a bold and confident identity. The motto 'Made in Makerfield' encapsulates this vision, highlighting the community’s enduring spirit of making, even after traditional industries faded.

Through a collaborative process with local residents, Sedgwick discovered that the community wanted to shed its outdated image and celebrate its rich past while looking forward. The design features unique typography inspired by mechanical forms and warm colors to create an inviting atmosphere, steering clear of corporate clichés while maintaining a distinctly northern character.

Significantly, the identity incorporates elements from Walking Day, a cherished local tradition that once animated the streets with celebration. The square's design pays homage to this history by integrating ribbon-like motifs, evoking memories of community spirit and creativity. In addition to the square, a nearby initiative called Art Corner invites locals to engage in workshops and discussions, giving them a voice in the ongoing regeneration.

The essence of this project lies in its adaptability; it is a living brand that evolves with community input. As the square takes shape, it promises to become a canvas for new stories and experiences, illustrating that while the media focused on political narratives, the real story is one of community resilience and renewal.

Source: www.creativeboom.com