A Clear Partnership: ic! berlin Teams Up with Audi Revolut F1® Team
By Editor • September 9, 2026 • 1 min read
In a striking collaboration that merges cutting-edge eyewear with the high-octane world of Formula 1, ic! berlin has officially become the Official Eyewear Partner of the Audi Revolut F1® Team for the 2026 season. As Audi embarks on its inaugural year as a factory team in the championship, the partnership highlights the importance of precision and performance in both engineering and racing.
Eyewear Meets Engineering
Formula 1 drivers rely on their vision to navigate the circuit at breakneck speeds, making eyewear an essential component of their gear. ic! berlin brings over three decades of engineering expertise to the table, known for its innovative designs that prioritize lightweight materials and durability. With creations like thin stainless-steel frames and a screwless hinge system, the brand reflects a philosophy that champions flexibility and comfort.
A Focus on Performance
The partnership comes at a pivotal moment for both brands. Audi Revolut F1® Team aims to establish itself as a formidable competitor in the sport, developing its hybrid power unit and striving for championship victories by 2030. Meanwhile, ic! berlin is eager to showcase its design philosophy within the dynamic F1 landscape. Managing Director Davide Lunghi emphasized the synergy, stating, "ic! berlin's commitment to performance engineering and innovation has met the perfect match in Audi Revolut F1® Team."
Campaign Launch at Monza
The collaboration was visually celebrated at the Monza Grand Prix, where ic! berlin unveiled its first campaign featuring drivers Nico Hulkenberg and Gabriel Bortoleto. The creative direction by Leif Podhajsky and Sophie Holm-Nielsen, combined with Rupert Tapper's photography, effectively utilized motion blur to convey the adrenaline of racing. With the tagline “From 0.5 mm to 300 km/h,” the campaign underscores the shared values of precision and performance.
Source: www.highsnobiety.com
