Apple's Ambitious iPhone Ultra Faces Price Hike Ahead of Launch
By Editor • September 8, 2026 • 1 min read
As anticipation builds for Apple's annual iPhone launch event scheduled for September 9, new insights reveal that the much-anticipated iPhone Ultra may come with a hefty price tag. Initially intended to retail for $1,999, the first foldable smartphone from Apple is now expected to start at $2,199 due to supply chain issues.
Mark Gurman from Bloomberg reports that Apple has been developing the iPhone Ultra for nearly a decade, making its release a significant milestone for the tech giant. The increased pricing aligns with the ongoing memory chip shortage and escalating costs that have impacted the tech industry.
Additionally, rumors suggest that for those seeking the top-tier configuration, which likely includes 1TB of storage, the price could soar even higher, although exact figures have yet to be confirmed. As Apple gears up for this launch, consumers are left wondering just how much they will need to invest in one of the most anticipated smartphones of the year.
Source: www.gsmarena.com
