Bon Iver's Catchy Jingle Celebrates Local Bar's Meatloaf Dippers

In a delightful twist for food enthusiasts and music lovers alike, Justin Vernon of Bon Iver has crafted a whimsical jingle dedicated to the meatloaf dippers at Howards Bar, a new establishment in Minnesota. This catchy tune is set to make waves, potentially overshadowing your weekend plans.

Howards Bar, which opened its doors in 2023, is owned by local musician Caroline Smith and her chef husband. The jingle promotes their signature dish: meatloaf dippers. The preparation process transforms a hearty meatloaf into crispy, deep-fried bites, making for a dish that’s both satisfying and indulgent, much like Vernon’s infectious melody.

The advertisement for the meatloaf dippers features charming animations by illustrator Nick Stokes, perfectly complementing the upbeat nature of the jingle. With lyrics that emphasize the tasty allure of the dish, it invites patrons to enjoy a fulfilling dining experience: “Meatloaf dippers at Howard’s in Stillwater/Meatloaf dippers can be a whole meal or starter.” Fans of both the band and the bar can expect to have their appetites whetted by this unique collaboration.

Source: pitchfork.com