Embrace the Enchantment: A Guide to Salem's 400th Anniversary
By Editor • September 1, 2026 • 3 min read
As Salem gears up for its 400th anniversary in 2026, the city is already buzzing with excitement, especially as the fall season draws near. Known for its notorious past of witch trials, Salem has transformed into a vibrant community that celebrates acceptance and diversity, including modern witchcraft and spirituality.
For those planning a visit, a wealth of shops and historical sites await exploration. One standout destination is Ascend Get Lifted, owned by Carmelo Aresco, a lightworker who offers an array of magical items from crystals to tarot readings. Located on Essex Street, the shop has become a hub for those seeking spiritual healing and community.
Tea lovers will find a haven at Diehl Marcus & Company, where high-quality blends like Apricot Brandy Black Tea and the signature Queen’s Blend entice connoisseurs. The shop also features antiques and handmade goods, making it a delightful stop for treasure hunters.
For a hands-on experience, The Witchery offers DIY crafting events where visitors can create their own magical items like broom kits and oracle cards. This interactive approach adds a personalized touch to any trip.
No visit would be complete without a stop at the Salem Witch Museum, which addresses the city’s complicated history and honors the victims of the witch hunts. The museum serves as a poignant reminder of the past while educating visitors on the importance of remembrance.
Walking tours abound, catering to various interests—from the Hocus Pocus movie tour to explorations of witch trials. A photo opportunity awaits at the Bewitched Statue of Elizabeth Montgomery, and you might even witness a lively performance from the Dancing Witches of Old Salem Village.
Book lovers should not miss The Midnight Bookseller, a charming store that hosts a variety of events and showcases literature on fantasy and the occult. Meanwhile, Enchanted, co-owned by high priestess Laurie Cabot, offers an extensive selection of magical supplies, solidifying its status as a must-visit for those interested in witchcraft.
For accommodations, the Hawthorne Hotel remains a historic gem, rumored to have haunts on certain floors. Guests can enjoy top-notch service and delectable dining, with the added allure of local ghost stories.
As Salem's witchy community prepares for celebrations, local witch Natasha Rusilko emphasizes the city’s rich maritime and Revolutionary history alongside its infamous witch trials. She notes that for locals, every day is steeped in history, and events like the Salem Witch Fest in August add to the vibrant culture.
Astrologer Liz Simmons points out that Salem is a sanctuary for witches of all backgrounds, offering a plethora of unique items to aid their spiritual journeys. She encourages visitors to explore beyond Essex Street, recommending a visit to Pickering Wharf and The Cauldron Black for magical supplies. For a quieter retreat, she suggests the Salem Willows, known for its vintage arcade and charming atmosphere.
Tarot reader Zhana Levitsky highlights the significance of Salem’s history in attracting healers and magic workers, creating a space for collective healing and celebration. She suggests the Ropes Mansion Gardens for a picturesque picnic and Chestnut Street for the perfect spooky photo backdrop.
Source: www.vogue.com