Lacoste and The Hoxton Unveil Exclusive Capsule Collection for In-House Guests

Lacoste is stepping up its hospitality ventures with an innovative partnership alongside The Hoxton hotel chain, marking a unique blend of fashion and comfort. This exclusive collaboration introduces a limited-edition seven-piece capsule collection, featuring the artistic touch of Los Angeles-based artist Michael McGregor.

The collection, which includes reimagined Lacoste polos, graphic tees, hoodies, pajamas, and a luxurious bathrobe, draws inspiration from the essence of hotel living, all while capturing McGregor’s distinct playful aesthetic. Guests at any of The Hoxton’s 19 hotels will have the opportunity to order these items through a specially designed in-room menu, with prices starting at $120.

Dining Delights and Celebratory Milestones

In addition to the stylish apparel, the collaboration also enhances the culinary experience for guests. McGregor has curated an in-room menu featuring classic hotel fare, such as cheeseburgers, French omelets, and club sandwiches, paired with cocktails like Negronis and Champagne.

This initiative aligns with The Hoxton’s celebration of its 20th anniversary, which began with a single hotel in East London and has since grown to encompass key locations in the U.K., Europe, and North America.

Artist's Vision and Previous Collaborations

Michael McGregor’s vibrant style, characterized by playful characters and bold colors, has made a significant impact in the art world. His previous works include an exclusive postcard set featuring hotel notepads and a book titled "Room Service," which showcases his artistic journey through international hotel stationery.

Lacoste, known for its flair in hospitality, previously collaborated with The Plaza in New York City to unveil Le Café Lacoste, blending the brand’s iconic French café culture with immersive hotel experiences during the tennis season.

Source: wwd.com