Lavazza Unveils Innovative Coffee Experience at the US Open
By Editor • September 9, 2026 • 1 min read
In a bold reimagining of coffee culture, Lavazza launched Tablì, an espresso machine designed to strip away the plastic and packaging of traditional brewing. This innovative machine, made entirely from coffee, was introduced to the public during the US Open, where Lavazza serves as the official coffee provider.
Experience the 100% Coffee Bar
The unveiling took place at The Meatpacking Collective in New York, which was transformed into the Lavazza 100% Coffee Bar. Here, over 2,000 attendees engaged with the Tablì machines, sampling various coffee blends and unique drinks like Coco Chock and Caffè Emiliano. DJ Linnéa Sanazaro kept the atmosphere lively with upbeat music, making this event a hit among tennis fans.
A Taste of Lavazza at the US Open
The event not only showcased Lavazza's innovative coffee offerings but also featured sweet treats such as tennis-ball-shaped macarons and affogato. Guests found a chill-out zone in the White Room, designed with tennis-themed decor, where they could relax and enjoy their coffee. Additionally, a sweepstakes offered fans a chance to win a tennis ball signed by Jannik Sinner, a top-ranked Italian player, blending the excitement of tennis with Lavazza's premium coffee experience.
Source: www.highsnobiety.com
