Nancy Twine: A New Chapter in Hair Care and Motherhood

Nancy Twine, the founder of Briogeo and a notable figure in the hair-care industry, is embarking on a transformative journey as she prepares for the birth of her daughter and the launch of her latest venture, Soulstice. Twine, who previously spent seven years in the fast-paced world of commodity sales at Goldman Sachs, has always embraced the philosophy of resilience—"Just figure it out," she says.

After establishing Briogeo as the first clean hair-care brand at Sephora in 2013, Twine has evolved from CEO to a dedicated mentor for underrepresented female entrepreneurs through her self-funded Dream Makers Founder Grant, which offers $1 million in early-stage funding. With her new brand, Soulstice, officially launching today, Twine is infusing her experiences and values into this collection.

Situated at Sant Ambroeus, Twine remains composed and upbeat, despite the significant life changes unfolding around her. "It’s kind of cool to [launch this brand while I’m] this pregnant," she smiles. Soulstice seeks to merge clinical efficacy with affordability, featuring products like the Moisture Muse shampoo and conditioner priced at $18, and the Buttersilk Restorative Mask at $26. Each item is crafted with Twine's unique VitaMega Complex to nourish hair effectively.

"I’m only putting myself through the rigor again of being an entrepreneur because my soul is in it," Twine shares, emphasizing that the heart behind her ventures is crucial. The name 'Soulstice' embodies her belief that personal growth and reaching one’s potential are paramount. Drawing inspiration from the summer solstice, she sees it as a metaphor for striving for one’s best self.

Twine’s perspective on life has transformed after losing both parents at a young age. "This life is so precious. I don’t put things on hold waiting for the perfect moment to do things," she reflects. As she anticipates the arrival of her baby girl, her definition of success has shifted from external achievements to an internal sense of fulfillment.

Despite the whirlwind of launching a new brand and impending motherhood, Twine maintains a straightforward beauty regimen. Each morning, she starts her day with a workout, followed by a breakfast of eggs and spinach. "I really want to make sure my team feels supported and that they’re clear on my vision," she emphasizes, highlighting her commitment to her team.

Her hair-care routine is straightforward yet effective, utilizing her own products for healthy, manageable hair. For her skin, she opts for a nourishing body wash and moisturizing oils, finding that consistent care has kept her skin hydrated and helped prevent stretch marks during pregnancy. Twine’s skin-care philosophy revolves around simplicity, prioritizing moisture, longevity, and sun protection.

Even her makeup routine is minimalist; she favors tinted SPF and a rosy lip balm, maintaining a natural look while enhancing her features. To stay grounded during this busy time, she practices weekly acupuncture and foot reflexology, which have significantly improved her sleep. Twine believes that mindfulness is essential, often winding down with walks and disconnecting from technology.

As Twine approaches a pivotal moment in her life, she is eager to balance her dual roles as a new mother and an entrepreneur with Soulstice. Excited about the future, she looks forward to re-engaging with her community and sharing her journey with others.

Source: www.vogue.com