Poshmark Launches ‘Try Yourself On’ Campaign Ahead of NYFW

As New York Fashion Week approaches, Poshmark is inviting fashion enthusiasts to embrace their personal style with its new campaign, 'Try Yourself On.' This initiative encourages shoppers to explore their unique fashion identities in a playful, low-pressure environment.

Creative Vision and Campaign Launch

Set to debut on Tuesday, the 'Try Yourself On' campaign features a blend of live action, animation, and CGI, directed by Léa Esmaili. The concept draws inspiration from whimsical childhood classics, likening the experience to falling into a fantastical world of endless closet possibilities. The campaign aims to resonate with Poshmark's diverse inventory, which sees over 700,000 new listings added daily.

Centering Community and Individuality

Poshmark's Chief Revenue Officer, Elizabeth von der Goltz, who joined the company in January, emphasizes the platform's unique strength lies in its community of millions of sellers. 'Try Yourself On' celebrates the individuality of each seller’s closet, allowing users to discover vintage treasures and sought-after designer pieces. Von der Goltz is excited about the potential for users to express their style more freely within a re-commerce framework.

Interactive Retail Experience and Inclusivity

On Sunday, during NYFW, Poshmark will activate the campaign with a pop-up at Jeeves, a historic dry cleaner in SoHo. This experiential retail extension allows visitors to engage with the campaign and win designer items curated by von der Goltz and other tastemakers. The initiative aims to make fashion more accessible and inclusive, ensuring that everyone feels invited to participate in the celebration of personal style.

Source: wwd.com