Rebecca Hall Takes Center Stage in Maison Margiela's Chilling New Campaign
By Editor • September 9, 2026 • 1 min read
Actress Rebecca Hall is making waves in the fashion world with her striking role in Maison Margiela's latest fall campaign, which draws inspiration from psychological thrillers. The two-minute trailer, titled 'Anonymity,' showcases Hall in a dark and eerie atmosphere that will resonate with cinephiles.
In her portrayal, Hall embodies an actress grappling with her alter ego, wearing the brand’s signature Artisanal masks. She expressed her excitement for the project, stating, "I liked that it was bold and original but also referential to cinema." Hall noted influences from iconic directors such as Dario Argento, Brian De Palma, and David Lynch, highlighting her love for films that engage in a dialogue with cinematic history.
The campaign, released on Wednesday, coincides with the launch of Maison Margiela's fall 2026 collection, available in stores and online. Hall commented on the film's themes, saying, "There’s a funny war always going on between one’s identity as a figure in the public eye and one’s desire to disappear." The haunting visuals, including scenes of a bleeding television screen and ghostly figures, add an unsettling layer to the fashion narrative, continuing the brand's tradition of intertwining fashion with a sense of unease.
Source: wwd.com
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