Rosalía and Calvin Klein Reignite Euphoria with a Nostalgic Launch Party

Calvin Klein celebrated the revival of its iconic fragrance Euphoria with a lively launch event in Greenwich Village, featuring international pop sensation Rosalía. The event, held at People’s, unfolded like a nostalgic trip back to the mid-2000s, where guests danced without distraction, indulging in lychee-infused jell-o shots.

Rosalía, who now fronts the campaign for the reimagined fragrance, reflected on her personal connection to Euphoria, associating it with powerful moments like performing on stage. The Grammy-winning artist, dressed in a stunning silver ensemble, greeted Calvin Klein's creative director Veronica Leoni and Global SVP Javier Zotes Ciancas at the door.

The revamped Euphoria retains its original scent notes while boasting a richer 28% concentration, a modern twist on a beloved classic. Master perfumer Carlos Benaïm, who was instrumental in creating the original in 2005, has returned to guide this new chapter. Zotes Ciancas stated, “It’s unmistakably Euphoria, but reinterpreted for today.” Rosalía, who also appeared in HBO’s Euphoria, shared her thoughts on the art of scent and performance, emphasizing the importance of practice in both pursuits.

Source: www.vogue.com