Tennis Legends: The Icons Who Shaped Center Court Fashion
By Editor • September 5, 2026 • 1 min read
The world of tennis has been indelibly marked by a cadre of legends, whose influence extends beyond the court and into the realm of fashion. As the sport gained popularity from the 1960s to the early 1980s, these athletes not only showcased their skills but also set trends that would resonate with fans and fashionistas alike.
Fashion and Fame on the Court
With the rise of tennis as a beloved pastime, Women’s Wear Daily played a crucial role in documenting the evolution of the sport and its stars. Iconic figures like Arthur Ashe, Billie Jean King, and Björn Borg became household names, capturing the attention of audiences not just for their athletic prowess but also for their unique styles. Their presence on the court heralded a new era where tennis became synonymous with elegance and flair.
Brand Collaborations That Changed the Game
These tennis greats pioneered successful partnerships with major brands long before collaborations became the norm in sports marketing. Companies such as Nike, Adidas, and Fila saw the potential in aligning with these athletes, creating signature products that included everything from rackets to apparel. This trend transformed tennis into one of the most fashionable sports, allowing players to earn respect and recognition for their style as much as their scores.
A Glimpse into the Archives
As tennis enthusiasts prepare for this year's U.S. Open, WWD and the Fairchild Archives offer a treasure trove of early images showcasing these legendary figures in their prime. These outtakes capture the essence of the players who not only dominated the game but also defined what it meant to look good on the court.
Source: wwd.com
