The Rise of Double Cleansing: A Trend or a Necessity?
By Editor • September 15, 2026 • 1 min read
The beauty world is buzzing with a new trend that suggests we should rethink our shower routines: double cleansing. This practice, once reserved for facial care, is now making waves in body care, prompting many to question its effectiveness and necessity.
Social Media Influence
Platforms like TikTok have propelled double cleansing into the spotlight, with influencers like Xara Beqele (@xarabeq) claiming that this method can transform your hygiene routine. Her video, which has garnered nearly 10,000 likes, emphasizes how double cleansing makes her feel cleaner and smell better. Similarly, Terree Ann (@terreetaughtme) argues that using just a hydrating body wash is insufficient, equating it to applying lotion without proper cleansing. Her viral video has been shared over 6,000 times, resonating with viewers who are eager to enhance their hygiene practices.
Health Implications
However, some experts caution against the potential downsides of this trend. Critics question whether double cleansing is merely a marketing strategy to sell more products. They also raise concerns about the possibility of skin damage from over-cleansing, which could disrupt the skin’s natural barrier. With Gen Z reportedly taking longer showers than any other demographic, there’s a growing debate about the actual necessity of this two-step cleansing approach.
Source: www.theguardian.com
